Distribution Of Mrsa And Mssa Health And Social Care Essay

Controling MRSA and MSSA remains a primary focal point of most hospital infection control plans, these pathogens now a job in infirmaries worldwide and progressively recovered from nursing places and the community. Bacterial strain typing distinguishes epidemiologically related or clonal isolates from unrelated isolates Strain word picture is indispensable in set uping the epidemiologic features of nosocomial infections and in planing effectual control methods Using a combination of several methods increases the specificity and sensitiveness of epidemiologic typewriting. The function of strain typing methods is to find whether epidemiologically related isolates are besides genetically related, stand foring the same strain. The consequences obtained by typing methods are besides supplying valuable cognition about the epidemiology of MRSA and MSSA and the relationship between genome content and virulency strains. To find the national prevalence and epidemiology of S. aureus and MRSA colonisation in several infirmaries and wellness attention centres. To find the prevalence of a MRSA colonisation and infection among the staff of whose covering with MRSA infections. To measure schemes to forestall recurrent MRSA infections and transmittal of MRSA in these infirmaries and wellness attention centres and close-contact scenes To measure the molecular features of epidemic MRSA strains including opposition mechanisms and virulency traits. To constructing a national library ( data base ) of MRSA strains to place familial forms or relationships among different types MRSA that could be used to inform bar and control schemes. To measure the efficaciousness of infection control†¦ †¦ .Methodology:Protocol design: The survey will be conducted in three stairss: ( I ) a local survey qualifying MRSA and MSSA isolates collected from infirmaries and wellness attention centres in coveted location, allowing the acknowledgment of the major MRSA and MSSA ringers ; ( two ) a countrywide survey of the spread of the major ringer ; ( three ) a worldwide survey comparing the features and familial content of the major pandemic MRSA and MSSA ringers found in this protocol with informations in the literature.4.2 Designation of isolatesNasal, pharynx swabs and blood will be obtained from representative staff and patients ( including bad patients in special-care units ( e.g. grownup, paediatric, and neonatal ICUs ; burn ; haemodialysis in add-on to outpatients from each infirmary and wellness centre included in this protocol. MRSA and MSSA designation will be performed by utilizing standard methods harmonizing to Clinical and Laboratory Standard Institute recommendations ( CLSI. 2007 ) . Phenotypically confirmed isolates will be reconfirmed by sensing Sa442 and mecA DNA fragment for MSSA and MRSA severally by PCR, originally described by ( Martineau et al. , 1998 ) is a popular DNA mark for designation of S. aureus by PCR and will be used as a verification tool for all samples in this survey.4.3 Antimicrobial Susceptibility TestingAntibiograms will be determined by disc diffusion on Mueller-Hinton agar harmonizing to the National Committee for Clinical Laboratory Standards ( NCCLS 2007 ) . The undermentioned antimicrobic agents will be included: penicillin, oxacillin, Garamycin, clindamycin, Erythrocin, Vancocin and daptomycin. ( These antibiotic can modified harmonizing different infirmaries and wellness centres demands )4.4 Genotypic analysis:4.4.1 DNA extraction:Genomic DNA will be extracted from staphylococcal positive civilizations by utilizing the undermentioned methods: a loop full of bacteriums is picked from home base and transferred to 1 milliliters PBS buffer and extractor at 14000rpm for 5 min. Supernatant is discarded and the pellet is re-suspension in 100 µl TE 10:1, this suspension will be boiled at 95C for 10 proceedingss and reassign straight to ice and 1ml of TE 10:1 will be added as concluding measure. The sensing of staphylococcal toxin cistrons: staphylococcal superantigen ( SAg ) Sequences specific for staphylococcal enterotoxin cistrons ( sea to see ) , the toxic daze syndrome toxin cistron ( tsst-1 ) , exfoliative toxin cistrons ( Basque Homeland and Freedom and etb ) and Panton-Valentine Leukocidin ( PVL ) cistrons ( lukS-PV-lukF-PV ) will be detected by PCR with the undermentioned conditions and primers: an initial denaturation at 94 & A ; deg ; C for 5 min followed by 35 rhythms of elaboration ( denaturation at 94 & A ; deg ; C for 2 min, tempering at 57 & A ; deg ; C for 2 min, and extension at 72 & A ; deg ; C for 1 min ) , stoping with a concluding extension at 72 & A ; deg ; C for 7 min. ( This portion is non necessary†¦ †¦ .. )Detection of Antiseptic cistrons cistrons4.4.3 Determination of SCCmec type.Typing of the nomadic familial component ( SCCmec ) will be determined utilizing a antecedently published manifold PCR scheme that generated a specific elaboration form for each SCCmec structural type4.4.5 Multilocus sequence typing MLSTMRSA isolates will be genitically characterized by Multilocus sequence typewriting ( MLST ) , which is based on the sequence analysis of defined subdivisions of seven housekeeping cistrons. ( Sequencing of both DNA strands will be performed commercially ) . The allelomorphs at each of the seven housekeeping venues were identified by compa ring the sequences obtained from the trial isolates with sequences held in the MLST database ( hypertext transfer protocol: // saureus.mlst.net ) . This database was besides used to place the allelomorphic profile and therefore the sequence type ( ST ) of each isolate. STs were assigned to clonal composites ( CCs ) utilizing the constellating algorithm eBURST ( based upon related sequence types ) ( Feil et al. , 2004 ; hypertext transfer protocol: // eburst.mlst.net ) . Using eBURST, isolates with specific STs are assigned to a peculiar CC if they are related to at least one other ST in that CC at six out of the seven MLST venue used. Isolates that do non portion allelomorphs at six of the seven MLST venue with any other ST in the MLST database are deemed singletons.4.4.6 spa typewriting:watering place typewriting will be performed as described by Shopsin et al. , 1999, this strategy relies on the polymorphism of the variable-number tandem repetition part of the spa cistron. Strains will be categorized as indistinguishable on the footing of an indistinguishable watering place type appellation ( Shopsin et al. , 1999 ) . PCR for elaboration of the S. aureus protein A ( watering place ) repetition part will be performed by utilizing this primer F: 5†²- TAA AGA CGA TCC TTC GGT GAG C -3 ‘ and R: 5'-CAG CAG TAG TGC CGT TTG CTT -3 ‘ With these PCR conditions: an initial denaturation at 94 & A ; deg ; C for 5 min followed by 35 rhythms of elaboration ( denaturation at 94 & A ; deg ; C for 2 min, tempering at 57 & A ; deg ; C for 2 min, and extension at 72 & A ; deg ; C for 1 min ) , stoping with a concluding extension at 72 & A ; deg ; C for 7 min. ( O?O ­O?O §O ¬ O?O?O?USU„ ) PCR merchandises will be purified and sequenced. A spa type is deduced from the sequence and figure of spa repetitions, which are generated by point mutants and intra chromosomal recombination events. Mutant of a individual base brace consequences in a different watering place type. With the BURP algorithm ( Ridom GmbH ) , spa types were clustered into different groupsEfficacy of the Infection Control plan:The efficaciousness of the infection control will be evaluated by utilizing the standards listed in table 1, in add-on to proving the ability of this infection control plan to: Surveillance of hospital infection. Constitution and monitoring of policies and processs designed to forestall infection ( e.g. catheter attention policy, antibiotic policy and bactericidal policy ) . Probe of eruptions beginning and paths of transmittal.S.aureus surveillance:AS surveillance is a critically of import constituent of any infection control plan, the clinical microbiology research lab consequences obtained as portion of everyday clinical attention will be monitored leting sensing of any freshly emerging strain.Statistical analysis:Differences between groups will be assessed utilizing the qi square trial. P values of 0.05 will be considered statistically important. Eventuality tabular arraies will be used to compare the prevalence of a peculiar cistron type between clonal composites. Expected consequences: Strain typewriting is indispensable in set uping the epidemiologic features of nosocomial infections and in planing infection control methods. The function of strain typing methods is to find whether epidemiologically related isolates are besides genetically related or stand foring the same strain. Multilocus sequence typewriting ( MLST ) is a new molecular technique that was developed ab initio for S aureus. It is based on placing allelomorphs from DNA sequences of internal fragments of housekeeping cistrons. Multilocus sequence typewriting has been successfully used for the survey of molecular epidemiology and for the geographic expedition of the population construction and development of virulency of assorted bacterial species. Because there are many allelomorphs at each of the 7 venue, it is improbable to hold indistinguishable allelomorphic profiles by opportunity, and isolates with the same allelomorphic profile can be considered members of the same ringer. The major advantages of MLST are the ability to compare consequences obtained in different surveies via computerized databases on the Internet and the installation to readily compare sequence informations among research labs. The end of strain typing surveies is to find whether epidemiologically related isolates collected during an eruption of disease are genetically related and represent the same strain. The usage of strain typing consequences in infection control determinations is based on the undermentioned 3 premises: ( 1 ) isolates stand foring the eruption are recent offspring of a individual ( common ) precursor, ( 2 ) such isolates will hold the same genotype, and ( 3 ) epidemiologically unrelated isolates will hold different genotypes. Health centre A Health centre B Example of distribution of isolates within clonal composites. . MLST CC terminology was deduced from watering place CCs utilizing the Ridom SpaServer database. CC30 was overrepresented strains from Health centre B, CC8 was overrepresented among isolates from Health centre A, and CC5 included merely Health centre A. Example of eventuality tabular arraies will be used to compare the prevalences of a peculiar cistron type between clonal composites. Here merely agr and superantigens genens were included in this illustration and this tabular array applicable for all virulency cistrons. Example of MLST, SCCmec type, and staphylococcal toxin cistrons in MRSA isolates distributed among hdfjkfh

Alternative Energy Sources

The depletion of conventional and non-renewable sources of energy i. e. fossil fuels, which include coal, gasoline and natural gas, has caused concern among the policy makers and the consumers. Moreover, the recent increase in oil prices has caused inflation due to higher transportation costs of the commodities. However, the biggest drawback of using the non-renewable sources of energy has been an increase in environmental pollution, and the phenomenon of global warming.When the fossil fuels are burnt by millions of vehicles on road, ships on water, and by aeroplanes in air, toxic emissions including deadly hydrocarbons, and lethal carbon monoxide are released into the atmosphere. These poisonous gases cause severe respiratory diseases, and cancer in the most vulnerable human population i. e. children and elderly. Is it beneficial to continue the use of fossil fuels whose emissions cause deadly diseases in humans?Also, one of the emissions is carbon dioxide, which is the main cause o f global warming. Since the fossil fuels are limited in supply, scientists, environmentalists and policy makers have been striving to find the alternative sources of energy, which are replenishable, easily available, non-polluting, non-detrimental to the health of humans, environmental friendly and do not cause global warming. Isn’t it beneficial for us to explore and deploy the alternative energy sources?I strongly feel that we must develop technology to commercially exploit the alternative energy sources. Some of the types of alternative energy sources along with their utility to humanity are highlighted in the following discussion. Discussion Different definitions of alternative energy have been given by different thinkers and organizations. Economy Watch reported that Material Management Services defined it â€Å"as an alternative for the renewable energy forms,† which has â€Å"not been extracted from fossil fuels.† Further, as defined by Natural Resources Defense Council, Economy Watch stated that alternative energy is peripheral and environmental-friendly. According to Economy Watch, Responding to Climate Change 2007 has defined alternative energy as the one â€Å"that is drawn from the untraditional sources of energy like winds, compressed natural gases, hydroelectricity and solar sources. † When different definitions are merged, the complete meaning of alternative energy sources becomes evident. Alternative Energy Sources The consumption of natural resources has come to dominate the minds of policy-makers and general public in the US, given the limited range of these resources and concerns associated with the burden the growing population places on the reserves.The most obvious problem the US encounters in the realm of natural resources consumption is undeniably the consumption of energy resources.In addition to increasing the efficiency of oil production, the nation will sooner or later have to turn to alternative energy sources. While these sources still remain too expensive to be operational, their technology is undergoing rapid transformations to make them more cost-efficient. Wind mills are already effectively used in Spain where the climate is characterized by strong winds.Solar energy, geothermal power, tides, hydroelectric power plants – all these are ways to receive energy in a way that is less dangerous for the environment and can with time fully replace oil as a source of energy. Con sidering the dangers posed to the US society by the resource depletion, we will also try to look at alternative solutions that will enable us to replace the reserves.Current StateSolar energy is attractive because the energy received by the earth annually exceeds the amount of energy used by humanity by 35,000 times, although â€Å"about 1/3 of this energy is either absorbed by the outer atmosphere or reflected back into space† (University of Utah).Geothermal energy that stems from the inner heat of the earth is of lesser importance as it can be used only to replace a small amount of human needs. The temperatures of 100 degrees Celsius are located only three miles away from the surface, which gives man an opportunity to use geothermal energy.Tidal facilities like the one operated by the former Soviet Union in Lumkara, use the power of the water â€Å"to fill reservoirs, which are then slowly discharged through electricity-producing turbines† (University of Utah).The at traction of tidal power, in contrast to solar and wind energy is its predictability and rich supply that can be calculated since it comes on a regular basis. In contrast, in the case of solar and wind energy, the industry often has to wait for days until the sun comes out or the wind begins to blow. However, the Survey of Energy Resources published by the World Energy Council in 2001 points to â€Å"long construction times, high capital intensity and low load factors† as preventing economic efficiency of this type of energy (World Energy Council). Alternative Energy Sources The move to alternative energy sources is inevitable for most of the modern world. Reasons for the move include sheer economics, geopolitics and environmental protection.Through the years, the world has gotten used to using fossil fuels for their energy needs. Products derived from fossil fuels are used in transportation, in electricity generation, in petrochemicals and even in road construction.The primary reason for the move is the inadequacy of fossil fuels to meet future energy demands at an economically feasible price. Fossil fuels, due to their nature, are of finite supply. Even though no estimates show that the amount of fossil fuels in the Earth is not about to run out, economic forces will cut the fossil fuel supply even before it runs out.As the amount of fossil fuels extracted decreases, the greater the demand for it becomes, particularly because of rising economies. Economics will thus dictate that the price of fossil fuels go up due to shifts in global supply and demand. Sooner or later, the price of energy will rise to unsustainable prices – prices which can cripple economies and cause great financial problems for the common man due to inflation.Already, we have seen evidences of this scenario happening. The price of oil has risen continually over the years and has already sparked unrest in some countries.Alternative energy sources, especially renewable energy sources are clearly better in the long run. Renewable energy sources will not face the problems faced by rising oil prices today simply because these energy sources are not finite.Alternative energy sources like biomass, wind, hydro and solar energy will always be replenished. Moreover, these energy sources are also less polluting than fossil fuel sources. The use of fossil fuels has been linked to the phenomenon of anthropogenic global warming.Carbon dioxide emissions from the combustion of fossil fuels are said to cause Earth’s temperature to rise abnormally – a situat ion which can have disastrous effects on a global scale if left unchecked. Renewable energy sources do not suffer from this drawback which makes them more attractive from an environmental perspective.Nuclear energy is also another alternative energy form. While it is not exactly renewable due to the finiteness of the Earth’s Uranium deposits, the high yield of nuclear energy means that the accessible Uranium in the Earth can last us for centuries before running out.Nuclear energy is clean, already available and can supply energy at a large scale. While there are concerns regarding its safety as well as what to do with spent nuclear waste, newer technologies have managed to reduce the dangers from these nuclear side effects. These make nuclear energy an attractive stopgap until the development of more advanced energy sources.In the pipeline are also some more futuristic energy options. Hydrogen power is a promising alternative to using oil products in transportation. Unlike oi l combustion which releases pollutants into the air, the by-product of Hydrogen consumption is harmless water vapor. Lastly, Helium-3 fusion is an attractive solution which can potentially end all of Earth’s energy problems. Helium-3 fusion is a form of nuclear energy which utilizes Helium instead of Uranium and has no radioactive by products.ReferencesNational Renewable Energy Laboratory – www.nrel.govSchmitt, H. (October 2004). Mining The Moon. In Popular Mechanics. Retrieved August 26, 2008, from http://www.popularmechanics.com/science/air_space/1283056.html?page=4.Whitlock, J. (2008). Uranium. In Canadian Nuclear FAQ. Retrieved August 26, 2008, from http://www.nuclearfaq.ca/cnf_sectionG.htm#uranium_supply.    Alternative Energy Sources It is undeniable that global warming has been one of the most pressing issues facing the world today. Global warming is due to the greenhouse effect wherein greenhouse gases like carbon dioxide trap the sun's heat in our atmosphere and prevent it from radiating back into space. However the issue of global warming is not about global warming.The greenhouse effect has been around for millions of years and is indeed responsible for the development of life as without it the earth would be too cold to support the variety of flora and fauna we see today. The issue of global warming has been accelerated global warming.The issue is how the rate of heating by the earth's surface is proceeding at a much faster rate than mother nature can adapt to. If the predictions are correct, this will result in a multitude of changes. Environmental changes such as the rise in global sea levels due to the melting of the ice caps, an increase in the frequency of extreme weather due to changing precipitation patterns, and massive rates of extinction.These massive environmental effects also translate to massive economic effects especially in agriculture. Drought will affect the production of essential foodstuffs like grain especially in the equatorial regions. The retreat of glaciers will also affect farms which are dependent on glacier runoff for irrigation.Global warming will also strain government pockets as the need for preventive infrastructure like floodgates as well as for repair and reconstruction of old infrastructure which is damaged by the increased temperature variation. Increased health costs will also be a burden on social services.One of the key methods for mitigating the advance of global warming is by the reduction of greenhouse gases in the atmosphere. Some of the ways of reducing greenhouse gases include changing practices in agriculture, stopping deforestation, as well as restoring and conserving degraded land.Another way for reducing greenhouse gases is by switching our energy production from fossil fuels to renewable energy sources. Some renewable energy sources include solar power, wind power, hydrogen, and nuclear power. This paper discusses these alternative energy sources and the prospects for their use.Most of the energy needs of the United States comes from fossil fuels such as coal, oil and natural gas. The combustion of these fossil fuels drive generators which provide electricity as well as engines that power our transportation.However, these fossil fuels are considered nonrenewable energy sources simply because these fossil fuels are of limited supply. Sooner or later, the world's fossil fuel deposits will reach a point such that their extraction would not be economically feasible. Already, the huge demand for oil is pushing its price to record levels with each   passing year.As opposed to fossil fuel based energy sources, renewable energy comes from sources that wont run out in any anthropological time frame. Renewable sources suc h as wind or solar power come from sources which are constantly replenished, and will be constantly replenished barring major changes of geological or astronomical scale.As such, investments in renewable power is much more future proof. Because these renewable sources of energy wont run out, we can be sure that succeeding generations will be able to benefit from renewable energy sources we develop today. That much cannot be said for sources of energy from oil, gas and coal.

Henri Matisse: “The Window”, France 1916 Essay

Matisse is considered one of the most influential painters of the 20th century, and one of the leading Modernists. Known for his use of vibrant colors and simple forms, Matisse helped to usher in a new approach to art. He believed that the artist must be guided by instinct and intuition. Although he began his craft later in life than most artists, Matisse continued to create and innovate well into his eighties. The Window, 1916, is a very pretty piece of work. Henri Matisse uses jagged, thick, curved, heavy, graceful, vertical, diagonal, and straight lines to portray this painting. With the perfect use of these lines, Henri Matisse created many shapes to piece this amazing painting together: circles, squares, curved, soft-edged, and hard-edged shapes. As a result of his lines and shapes, he gives the painting a smooth, soft, and dull texture which is a very nice combination in this painting. The painting contains a bit of asymmetry, which is when each side of the painting is a little different but looks relatively the same. At first sight of the painting your eye will focus on the focal point, which is a reddish orange table in the middle of the picture. In the painting, apart from the table, you can see a room with a blue and black chair, a rug, and a window. Through the window you can see the green of a garden and a black tree trunk, there is also a basket of forget-me-nots on the table. This gives the painting a very shallow space feeling, which is when you cannot see very far past the main object. On this painting the table with flowers, the chair, and the rug which they are sitting on have the most detail and, in my opinion, it looks very lonely. The artist uses a mix of dark blue shading and beams of light coming through the window to express emotion. The name of this piece of art â€Å"The Window† does not, but at the same time does, in my opinion, represent its true meaning for two reasons. First, when I think of a window I think of happiness and breezes, but the painting looks lonely. Second, the reason which makes me believe the name actually does represent the meaning of the painting, the painting looks inviting at first because of the bright light from the window that makes soothing colors on the ground. With these two opposite feelings, the meaning of the name  compared to the painting is very confusing. I was drawn to this painting because of the bright light coming through the window, which gave it a unique look from all of the other paintings around it. This painting will stand out in a crowd, because of its interesting look of a mix of dark and light colors. Even though the painting is, at first sight, bright and cheery, when you look at it for a while and interpret the meaning it has a lonely look but is still very satisfying to view. Matisse’s desire to reproduce the world accurately in a harmonious two-dimensional painting is shown perfectly in his painting The Window. The window is truly a one of a kind piece of art work that will be admired for many years. Matisse had made this painting very open to interpretation. The Window is an excellent example of emotionalism and I like this piece of art work and would recommend it to many people.

PepsiCo Business Level and Corporate Level Strategies Research Paper

PepsiCo Business Level and Corporate Level Strategies - Research Paper Example From the paper, PepsiCo emerged in 1965 as a business union between Frito- Lay, and Pepsi- Cola. Later on, the company acquired Tropicana in 1998. Additionally, in 1998 it merged with Quaker Oats and later with Gatorade in 2001. PepsiCo mainly deals with beverages, snacks, and foods with revenues over $ 65 million dollars. The company aims to be a global leader in the production of convenient beverages and foods. In addition, it aims to increase shareholder’s wealth, empower employees, business associates and communities in which they conduct business. The company is divided into PepsiCo Americas Foods, PepsiCo Europe, PepsiCo Americas Beverages and PepsiCo Middle East and Africa. Under the business strategy, corporations with various businesses treat each as a separate strategic business unit. Essentially, in each unit, there are independent markets or products served by organizations with each serving diverse environments. For each market (or product segment), there is a uni que environment suitable for that division. In order to attain a competitive advantage then the organization ought to satisfy the needs of customers with a focus on youth. The essence of the business level strategy is the customers; the young people. The unique taste and features of the customers are a critical factor in ensuring that the strategy works properly. In addition, the consumption patterns of the youth should be taken into account when implementing the business level strategy. Market research on the customer’s preferences helps to gain a competitive advantage over Coca-Cola, which is more recognized globally in the beverages sector than Pepsi Cola. Maintaining a good relationship with customers has been effective by providing superior products to customers. The massive investment in market research and R&D is a testament to this. The Company focuses on brand loyalty, particularly in America. This loyalty translates to value creation and an increase in profitability for the company. The business strategy also tries to reach more global customers given that international business is more globalized than ever before. The business level strategy is also related to the generic five forces of competition. Thus, the strategies aim to gain a competitive edge over similar companies. One of the forces is the threat of new entrants. Given the popularity of soft drinks and the vast revenues among beverage companies, new entrants pose a huge threat. The emergence of new entrants is likely to come from emerging countries due to the low cost of production. In spite of the threat posed by new entrants, the industry is capital intensive with research and development a necessity for the companies.

D&I Essay Example | Topics and Well Written Essays - 1250 words

D&I - Essay Example In communicating the vision for D&I, the post stressed that collaborative relationship should be fostered, and that the vision should be operationalized throughout the organization as a means of communicating the firm’s D&I policies. What is meant by â€Å"collaborative† relationship is, however, unclear as it relates specifically to D&I. Collaboration should be more explicitly fleshed out as to the parties, the activities, and the manner by which it is operationalized. â€Å"Collaborative relationship† could apply to all policies and initiatives of management, thus how it particularly advances D&I should be more thoroughly elaborated. The quotation from Anderson & Harris (2010) is well-taken, however, and would have been a good springboard for further discussion. Finally, the identified barriers to effective D&I implementation principally redound to resistance to change, which is a valid argument. However, the change sought to be implemented by D&I is more of a long-term transformation (Koch, McMillan & Peper, 2011). Response to the post of Student 2: John Kolojaco The post makes a salient point about the adoption of diversity practices as part of business norm, which this reviewer takes to mean the institutionalization of practices and behaviours which encourage tolerance of individual differences within the organization. The quotation by Rink and Ellemers (2008), however, is slightly misplaced as it assumes the acceptance of diversity among groups as a prerequisite to the adoption of more tolerant practices, not the other way around. That being said, the mentioned articulation of policies and a â€Å"living mission statement† are excellent but tentative first steps which must be followed by concrete action to ascertain effective leadership towards D&I. The answer to the second question (i.e., â€Å"making sure efforts expressed externally apply internally†) infers – validly, it appears – that most D&I efforts are ineffective because they result from a failure to internally apply what is externally promoted by the company. The implication is that so-called D&I corporate advocacies are used mostly as marketing slogans or catchphrases, to project a favorable image of the company that may engender stronger sales and greater profits. The principal issue therefore is the lack of credibility on the part of management as a result of the lack of transparency in its decisions and actions, which strains all facets of the management’s relations with its stakeholders (Tapscott & Ticoll, 2003). John’s sharing of his personal experience is well appreciated, and effectively delivers a first-hand justification of the contention that discrimination need not be ethnic, gender-based, racial, or one of the other attributes associated with D&I. Any perceived personal difference that sets an individual apart from the group (in this case, a difference in educational attainment) has the potential f or discriminatory acts – a very perceptive observation from John. Response to the post of Student 3: Soosai Xavier The post makes an excellent case for the â€Å"obligation, responsibility and accountability† of middle managers to ensure the effectiveness of what is initiated at the CEO level (i.e., corporate commitment to D&I) at the lower levels. Dovetailed with the earlier

How software engineering differs from other fields of engineering Essay

How software engineering differs from other fields of engineering - Essay Example The concept is applied with reference to engineering and computer science principles and practices, when exploring the development, operability and the maintenance of software systems. This paper will explore the aspects that differentiate software from other fields of engineering like mechanical and electrical engineering. The paper will also discuss the specific characteristics of the ‘software’ product, which differentiate the field from other engineering domains. The differences between software engineering and other traditional engineering disciplines The field of software engineering, unlike other traditional fields of engineering, can be traced to the growth in the field of computing and information technology. The growth in the field of computing and information technology has prompted the tremendous growth of the field of software engineering (Ghezzi, Jazayeri and Mandrioli, 2003). On the other hand, other fields of engineering can be traced to the development a nd the growth of respective fields of study and practice, and not necessarily the field of computing and information technology (Sommerville, 2008). ... erent from traditional engineering disciplines, in that many of the other fields of engineering – including civil, chemical, mechanical, and electrical engineering – can be traced to the discrete application of mathematical basements. On the other hand, software engineering can be traced to the application of technical computer and mathematical science principles, which resulted from the need of maintaining and improving software systems (Ghezzi, Jazayeri and Mandrioli, 2003). This difference shows that the field depends, mainly, on the principles of discrete mathematics, particularly that related to logic (Jones, 1995). Software engineering is different from traditional engineering fields, in that many of the engineers practicing these other fields construct real artifacts, but software engineers construct virtual/ abstract artifacts. This points out that the products developed by software engineers may not be subjected to the evaluation and the testing which is releva nt to those produced by the engineering practicing in the traditional fields. Additionally, traditional engineering fields are mature fields incorporating continuous mathematics and physical sciences, but software engineering is more immature, and reliant on discrete mathematics and computer sciences (Herbsleb and Goldenson, 1996). In traditional engineering, there are two major concerns about the products produced, including the costs of production and the reliability of the product, which is a function of time and failure (Jalote, 2005). On the other hand, in software engineering, the main concerns related to the products developed include the costs of development and the reliability of the virtual product, which is a function of the number of errors noted for every thousand lines of the source

Budget Support to SME for Malaysian budget 2013 Article

Budget Support to SME for Malaysian budget 2013 - Article Example Moreover, SMEs are also differentiated on the ground of turnover or total balance sheet amount over a certain period of time (European Commission, â€Å"Small and Medium-Sized Enterprises (SMEs)†). The role of SMEs currently played within the context of a developing nation can be well-explained with the illustration of Malaysian economy. In the current day context of Malay economy, SMEs play important functions in order to develop the industrial sectors. Furthermore, SMEs are considered as significant contributors for the development of the Malaysian economy (Radam, Abu and Abdullah, â€Å"Technical Efficiency of Small and Medium Enterprise in Malaysia: A Stochastic Frontier Production Model†). In Malaysia, SMEs are identified in accordance with activities performed, the size of the enterprises along with the extent of turnover attained by these entities over a certain period (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). Malay SMEs are defined into two categories, i.e. (1) manufacturing services and agro-based industries and (2) service, primary agriculture as well as Information and Communication Technology (ICT) based on their annual turnovers and their total worker population. SMEs in the manufacturing services and agro-based industries segments operate with the manpower of around 150 employees on a full time basis. Additionally, the annual turnover of these enterprises accounts to around RM 25 million (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). On the other hand, SMEs of the service, primary agriculture as well as Information and Communication Technology (ICT) sectors employ around 50 workers on a full time basis, while, the annual turnover of these enterprises are accounted to be around RM5 million (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). Contextually,

SUMMARY ON USING OUR GES TO PREDICT OLYMPIC MEDALS Speech or Presentation

SUMMARY ON USING OUR GES TO PREDICT OLYMPIC MEDALS - Speech or Presentation Example When there are more participants there is also high medal attainment. Basing on the medal determining factors mentioned we can generate an accuracy GES mathematical model to predict the medals. We choose to use a scale of ten to rate different countries in terms of political stability, incomes, economic development, technology and population. The country with high overall rating will attain highest medals. Example in table form is ; From the above explanation we can state the model as medals earned is directly proportional to overall development. Medal ratio = (political stability + incomes + economic development+ technology + population) / 5. China and Great Britain were highly missed and I think this is due to their huge population which gives a high expectation of participants. The pitfalls in this prediction GES is the technology which has little effect in the athletics

Gendered Language Images and Context Assignment Example | Topics and Well Written Essays - 500 words

Gendered Language Images and Context - Assignment Example Author comes across a point which I find very interesting: Isn’t there the same determination on transgender people? Even among transgender individuals there’s a need to be defined rather you are a woman with a male gender, or a man with a female? Meanwhile, the main modern concern on a gender is â€Å"to free us from the bounds of enforced arbitrary behavioral norms predicted on gender† and a new category â€Å"transgender† won’t solve the problem (Green 11). Reframing Fortado, â€Å"Have you ever asked yourself what a â€Å"transgender† looks like?† (Fortado 32). Green fairly points, that gender is an absolutely private matter and too wide thing to describe within any categories (Green 14). Butler cites many postmodern authors, who used to doubt everything, and naturally, to question a whole idea of gender. There’s simply no reference for original gender, accept a social opinion on a male/ female performance (Butler 26). It makes gender rather image, created â€Å"around, on and within† the body than a real thing. In this way, gender is referred to artistic sphere, because art performances images. The origin of gender stereotypes may be found in some great books or other types of artworks and influence social expectations on males/ females. Then, may be the way to disprove gender stereotypes is also the artistic way? The site is about the one project which unites different European artists interested in question of gender and different sexuality. The goal is â€Å"to open up a civil reflection on gender and sexual orientation differences† (Performing Gender). When saying, â€Å"I am creating a boy’s world, but from the emotional center of a woman† Schorr firstly denies some strict boundaries between males and females fields of interest. Herself, Schorr is interested in boy’s world, - the world of brotherhood, - despite creating the image of that world viewed by a woman. Schorr investigates about

Argument research task Essay Example | Topics and Well Written Essays - 500 words

Argument research task - Essay Example The writers tries to give reasons how racism have a negative effect to a society and an individual who is discriminated based on racism. The first premise can be supported by the fact that the jobless rate among the whites is 6.6% while that of blacks is 12.6%, according to a study conducted by Pew Research centre. The same research supports the second premise as it indicates that black people are denied basic right such as quality education, decent housing and police brutality. The fact that the writer wrote the article based on reason that racism is still a menace in this modern society, makes the reason valid and good. The first premise is aimed to portray how blacks suffers racism while the second premise can be supported by the reason that blacks are denied basic rights like right to access public transport. The article can be said to be a sound argument because the conclusion absolutely follows from true premises presented in the article; the premises state that racism is likely to be subjected to black people. The conclusion should be accepted because racism has a negative impact to the society. The write has also used hyperbole to show how racism is despicable such as â€Å"face of Europe’s horror at shameless racism.† Generally, the article can be said to be in the form of deductive argument since the conclusion follows from the premises. From the two premises there is one logical conclusion, which indicated that blacks are still prone to racism in this modern world. The modern world is characterized aspects such advance technology like trains and sporting activities like football which is supposed to unite people regardless of race. The writer’s point of view is that racism is reality in this modern world and should be stopped. Negative effects of racism are severe to a society, and to an individual, which can be illustrated by the manner in which the man was instilled fear. Logically, racism should

Notion Of Houses Essay Example | Topics and Well Written Essays - 500 words

Notion Of Houses - Essay Example As an initial matter, the concept upon which I place the greatest value is education. Without an education, without knowledge and experience, I am what my father refers to as an empty house. Education, as my personal value, is not intended to be defined too narrowly; quite the contrary, I envision education as encompassing facts and experiences. It is learning how to socialize with different kinds of people as well as learning about facts. It is as much about learning about my limitations, whether physical or emotional, as well as learning about philosophies and the hard sciences. Curiosity is one of my motivations and a desire to live my life purposefully is another. We learn every day if we are aware of the opportunities, and in this way, education is something which permeates our lives. I can't think of a greater value to be passionate about.Related to my choice of education as my greatest value is my continuing passion to learn in different settings. To be sure, most people assoc iate education with formal educational settings. They think of desks, and classrooms, and exams. This is certainly one type of learning setting but is hardly the only set of which I am passionate about. My passion is to visit lakes and ponds, to examine artifacts and relics in museums, and to meet people both young and old. Each experience furnishes the house to which my father alluded, making it more beautiful and complete, and I view broad experiences as a passion to be pursued and indulged in with passion.

Life In Nazi Germany Essay Example for Free

Life In Nazi Germany Essay It was a lovely day in Hamburg Germany; people are doing their own work and the children are attending at school. It was an ordinary day in Germany. There was equality in different kinds of people. Religion and Culture is not issue to people living in this state.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was February 1, 1933 in Hamburg Germany. The story of my life that was dream became a historical nightmare to people living in this country. Pure German are the highest and royalty living in Germany. And Jews are the low class in the state they were being set aside of the Germany community.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I am Herbert David and this is a story of my life when this historical war began. I remember it was yesterday, a 13 year old boy skinny, fair complexion like other German child, tall and dark hair. I like spending my time reading book about heroic soldiers and playing my aircraft plane. I go to school and go to Church every Sunday. Some times, i just fool around with my two friends Randy and Ryan. They were my best of friends in my hometown.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My fathers name is Micael who’s a professional teacher teaching history downtown. He is tall, dark hair and he loves to teach children about the freedom of choice. My father is a very kind and lovable to children. He doesnt push my sister and i to a certain thing that we dont want to do.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My mothers name is Julie who a homemaker is preparing the needs of the family. A simple mother making sure that everyone is in good health. I have two sisters namely; Julianna, six years old the youngest in the family. She loves hugging everyone and makes each of the family members to smile everyday. Rachel ten year old who loves my mothers cooking and maybe she wanted to learn cooking because she loves eating a lot.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My two best friends; Randy loves writing about his feeling in a way of poetry and writing fictional stories that talks about life his a Jewish want to be a professional writer. Ryan in the other hand loves to play his favorite toy aircraft and wants to be a professional pilot when he grows up. While for me, I just want to be my father who teaches in school sharing experiences in life and give my thoughts to the young people who will be the next in line in life. Providing my family what they needed and make my father proud that I take his footstep as a teacher. I love children because I have two lovable sisters. And I want to be a good example to them and make my family proud of me. Randy, Ryan and I were under the tree near in my house sharing all the thoughts and dreams when we grow up. We were laughing in Ryans jokes about having a family someday. And I dont want to have a family yet I just want to make my family proud in what my goal is. My two friends and I went to home its almost time for supper and my mother is shouting its time for supper so we had to be separate ways and wave goodbye to each other.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My simple life in Germany changed when my family and I heard the news in the radio. A new Chancellor is designated in the country. Germany is a nation that is its history never experience in democracy. This state is in great depression with not enough food and people were jobless. The new chancellors name Adolf Hitler; he is also called the Nazi party as the Fuhrer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like a god they are marching and shouting hail to the fuhrer as they welcome Adolf in the new position he was assigned. At first he didnt promise any thing he said he doesnt want to make cheap promises but later part as he ruled Germany in his second speech he said â€Å" I will employ my strength for the welfare of the German†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My Father was telling me that time that people are poor because of the promises of the previous chancellors. They make promises but because of the personal ambition they set aside the people to employ those were jobless. Adolf Hitler as I think will change all of it and make Germany a better place for people who live in it. My family was doubtful to this new Fuhrer but for my side i was happy due to Adolfs promise and a striking moment that he will not make cheap promises.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was amaze to this person that he wants to organize the nation as one. How amazing thinking that people will not be hungry and people have jobs to provide the peoples needed. But time passes by and Hitlers promises changed to built new army and weapons. I was shocked when my friend randy and his family were taken away by the storm troopers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The ordinance is to prison all the Jewish people because they were not pure race as Germans. His father was beating to death and psychological beating. The soldier is telling Randys father how to put the rope if he wants to kill his self. Randys father replied â€Å"i have a family and I will not kill myself because you want me to do† the soldier just gave the sausage and pretzel and left the father in the concentration camp. They were release after a year the Jewish and the social diplomat.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But time passes by and Hitlers promises changed to build the new army of his own and weapons for the country. A dictatorship and army was the 1st  in Hitlers priority before the people. It was a massive destruction in Germany as Hitlers mind became evil and ambitious. It was April 1, 1933, the stores of the Jews boycott by the storm troopers of Hitler. They said it was the will of the Fuhrer and it must be done. But the boycott was ended for a day.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was a kid seeing how Adolf ruined a simple place to a nightmare. Even the books of Jews were burned by the storm troopers the other army was disgusted what the storm trooper did. They even killed 800 Jews the night of the Broken Glass were Jewish building was bombed. The government was changed when Paul von Hindenburg was assigned Adolf Hitler as one of the chancellor. One of Hitlers comrade; Joseph Goebbels wrote in his diary â€Å"By appointing Hitler Chancellor of the Reich you have handed over our sacred German Fatherland to one of the greatest demagogues of all time. I prophesy to you this evil man will plunge our Reich into the abyss and will inflict immeasurable woe on our nation. Future generation will curse you in your grave for this action†. And it was true Adolf rule Germany as his comrade predicted. Adolf Hitler maybe a dictator but he did come up to employ people they called it employment skim by opening an autobahn in Germany. People havent felt the inflation slowly rise but they didnt mind. Germany was over in Adolf Hitlers hand and as for my opinion I dont want to stay Hitler in the position of ruling the state because there were no more peace in the country people are killing people and there no more equality in to it. I as German should be with German friend not half race like my friend randy. I was sad about what happen to Randy and his family they were hiding to the Nazi.   How his father was treated by the soldier I was fortunate and Ryan because we were Pure German. My family was treated as they were royalty and they were respectable. German People was brain wash as Adolf Hitlers was the Chancellor of Germany. Even the Children were involved in Adolf Hitlers creating a perfect world in Germany. First, the disable unborn was killed because they dont want in perfect person in their country. They doctors will write an x in the document of a certain child and they will inject methyl to kill the unborn child. But they will put in the document that the child had a certain disease or the child cannot be alive due to a sickness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After those killings, the second was the children age 2 and up that is disabling. The army will talk to a certain family like in Ryans family he has a sister age 5 years old and his mother was in the hospital dropping Ryans sister for treatment but after an hour the doctor said that Ryans sister died due to a certain sickness. It was so horrible that even the children were in Adolfs propaganda in his perfect world and perfect people. Ryan and his family cannot do any thing because if we disobey the fuhrer we might be killed or abandoned in my country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ryans father was a German soldier he was telling me that when they oath in Adolfs Hitler and they were raising their arms he felt that this is no turning back because when we displease the fuhrer we maybe killed like the bombing of the apartment of the Jewish. He said that we are â€Å"master race† it means German should rule than others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     I called Hitler as the most evil leaders in the world because of what he did to my country and my friends. He treated the other race like a small little ant that he can squash it. He maybe created a new German revolution but it’s nightmare to my childs eye and for the people in Germany. I was scared and turn down my belief to Hitlers vision for Germany. Its sad that this intelligent man can do all the horrible things like this.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Discriminating and making Germany suffer to his own ambitious way. Adolf Hitler gave employment by opening the Autobahn but yet his visions to rein other borders are destroying Germany and peoples lives. They were dying because they risk their lives just to give what the fuhrer wants to take other countries. I talked to my father regarding of my studies. I was asking permission to my father that if I finish my studies I will join the army as like Ryans dream becoming a pilot in Germanys army. My father at first was furious about I was going to join in the army. He said if i want to live and see my sister alive I should be with them taking care of them. I was telling me many German armies died because of Hitlers ambition in Germany. But i told my father not to be bothered just trust in my idea. I want to join German army to change for the better. I want to help but not killing people that is not my race. I want to change for the better for Germany and my family. I want to protect my family because I heard from other people even German races kills because they disobey the will of the Fuhrer. I want to protect my mother and my two sisters to this evil man. And changed it for the better I maybe wearing a German uniform but it don’t mean Im a follower of the fuhrer. I will use my power as German army to help people that are discriminated the other German army, dont know how will I can change Germany in my own way but Ill try to change the system by doing good deeds in a small way. If ever I see some Jewish and maltreated by my comrades i will help the Jew and not discriminate the person as what I heard and saw before. I maybe a child as of know but hopefully in my goal I will provide the changes of the system of the government in a small way first. After that I will be a soldier as Ryans father to protect people not the government.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I didnt finish my studies due to the problem of the country. Jews were taken away and there was no equality. I decided to join the army. Though I really want is to teach but the fuhrer wants that all pure German man must obey to join the army because of some soldiers were dying in warship. My sister Julianna joined in this group called the amazons. They are displaying their nude bodies to the German officials and guest of the fuhrer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     As my observation its just a feast for the eyes of the guest. They said they do the pageant because they were displaying what god created so women are naked. Pure German Women can only married the German Man because of Hitlers ambitious of a perfect nation. Its a celebration for women to display their naked bodies riding horses. They were called Madam as a higher class woman. I was looking at my sister but I cant do anything for her. If I disobey Hitler I will be dead the next day or even shot that day of the event.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All I can do is look at my sister and in side my conscience I was furious and mad. I dont want what Im seeing it because men where having pleasured by eyes looking at my sisters naked body. I must focused and just to forget that event. After the event, fireworks were displayed in the sky but they didnt mind the fireworks but the women that have been displayed awhile ago. People were praising Hitler because he was taking over Germany. I was in the German Sixth Army Forces in early months of 1941. Hitler’s objectives to other borders were have direct access to the Middle East and be able to have the military capability to sweep Northward behind Soviet lines to Moscow. It was bloody war with the German army and the Russia in that year. I was scared for myself giving my life to Hitler that he just thinks of his ambition to the Germany. I reminisce when I was a kid that all I want to is to become a teacher and a soldier just to changed the rules in Hitler’s era I was wrong how can I help the people if I’m here fighting another border just to please the Fuhrer. My commander General Friedrich Paulus was the one leading the army for Hitler’s presents. We were carried to the borders of Moscow and Leningrad. It was called the â€Å"Operation of Barbarossa†. In summer of 1942 the main target was the oil fields of the Caucasus to gain the full mobility if we can gain the oil resources. Then a report came in the Hitlers changed his mind and he ordered us that part of the army will have to occupy to siege of Stalingrad. To divert the attack Hitler derelict the Caucasus Campaign that has a good chance of the army to win. In August 23, 1942 precisely 18:00 hours thousand of airplanes drop bombs on Stalingrad. In that city there were 600,000 people. Stalingrad was heavily hit by air attack; one raid of 600 planes started enormous fires and killed 40,000 civilians. We reached the Volga and Stalingrad and the soviet and the German fought for a long, we were bulging house to house battle for the city. Occupied Russian was fervent it was in the street and factory; building was still standing but destroyed. We won the territory my commander was over-whelming about the result using the fire power. We won that day and stay for the night some of the soldiers were hurt in the fight we have the medical but it will not last for long because the next day we were ordered to take down Stalingrad. To smash the enemy forces intense. Occupy the town and block the land communications between Ron and the Volga. It was a long urban shred strung out along the west bank of the Volga. Hitler was really determined to capture the major manufactured center and the communications system of the southern Russia. We were happy and drunken because as we know we settle the borders of Stalingrad. Some are jumping in the trucks, playing mouth organs and shouting like madmen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was drunk and yet I’m not that contented because I was thinking of my family in Hamburg. I was exhausted and seeing some of my associate was killed because of this. I was drunk not because of the war but forgetting the dreadful memories of the associates that was killed in this war. It was flashing back; they were crying for help some lost their fingers because of the fight or even their legs. I just lie down in the road and just close my eyes. The next day, war started all over. Russian attempts to annihilate the German armies between the Rivers of the Don and the Volga. The commander of the Soviet gives a note to the Soviet armies to not turn back in the German Army. It’s a battle of two borders and we were fighting for Hitler. We were shouting hail Adolf! We were killing lots of Soviet armies but they were estimated by 1 million men. November 19 the massive assault, under General Zhukov attacked in German flanks. Within 5 days they had executed a pincer group that 250,000 to 300,000 Germans and satellite troops. Hitler forbade Commander Paulus from attempting to split out to the German location was hopeless. The Russian Climate added to our worries because it is very chilly in the border. Some of my troops we slowly froze and we ran out of ammunition. I was terrified because I maybe the next to my troops grave. We were starved because of lack in food so my commander said that those who cannot battle will not provide food and starved them to death just to survive in the border. And for those who are still can fight will take the rations I was in the side of can fight and I can see the eyes of those who are wounded the pain and the hunger. They were crying and asking for food and medical attention but were in the battlefield and Hitler didn’t give any supplies to support the armies. The supplies were dropping an average of 70 tons of supplies throughout December. The needed minimum of the supplies we needed is 300 tons a day so we lack of supplies so some of the wounded troops are dying because my commander is letting them die due to lack of food. We were put on 1/3 rations and began to kill other troops that is useless and even the horses we kill and eat because of starvation. By December 7 my troops and I were living on one loaf of Bread for every five men. January 30 1943, Adolf Hitler promoted to Paulus to Field the Marshall and sent him a message reminding that no German Field Marshal had ever been captured. Hitler was clearly suggesting to my commander to commit suicide but he declined and the following day surrenders. The last of the German surrendered on the 2nd  of February. The Battle for Stanlingrad was over. Over 91,000 men were captured and a further 150,000 had died during the siege my friend Ryan was been in the numbers who died in Stanlingrad. He was in the plane when the Soviet Union crashes his plane and ended his life. My commander was taken custody by the Soviet at first he hesitate to cooperate but when he heard that his friends will be executed he participate to make an appearance in the Nazi broadcasts. He told to the government officials to disobey Adolf Hitler’s commands. When Hitler watches the broadcast he orders Paulus family to prison. The troops were prisoner force to march to Siberia. About 45,000 died during the march and the prisoners in the war camps and only about 7,000 survived the war. Actually nobody knows what really the rates of the people died in Stalingrad â€Å"Patriotic War†. The Soviet Government never did release accurate casualty figures from the war. Some post-Soviet Russians have stated that Chuikov spent over one million soldier’s lives to hold the city, but that claim is almost certainly exaggerated. It was claim that Stalingrad was the bloodiest battle in world history. The soldiers of 6th Army who had been promised food and shelter by the Russians were not so fortunate. The Russians kept about 20,000 of them to remain as forced labor in Stalingrad to work at rebuilding the city they destroyed. We were slave after the fall of the 6th  army in Stalingrad. I was so humiliated what my government done to us just to please Hitler’s ambitious ways. The rest were dispatched to numerous POW camps scattered from Siberia to Soviet Central Asia. Many died shortly after the surrender from a Typhus epidemic brought about by Lice and the unsanitary conditions experienced during the battle. Many more died of malnutrition, disease and neglect in the various prison camps run by the Soviets. Of the 90,000 who surrendered with Paulus, only 5,000 men survived to return home to Germany. Many of these men were held captive the longest by the Russians, as their release wasnt finally secured by W. German Chancellor Konrad Adenauer until 1955. After my troops and I was release in prison i went to home in Hamburg, Germany to see my family. I had a wounded leg and it has to be cut so they have to cut my one leg. When i went home, all the structures of homes were destroyed. Bodies of men and women was all over the place and blood shed in each home. I when to see my home and so my home was destroyed i knee led and cry in front of the house. Asking god why do they have to be dead i suffered enough all i want is to be home with my family. Then after crying and crying, my little sister whispering down beneath. She said â€Å" a little help here!†. There was a door, it was the cellar i forget that we have a hiding place down beneath the house. I Budge the door and reach my little sister. I was crying and hugging her never realized the pain in my leg. And Rachel and my father was helping my mother to get out the cellar. They were dirty and with bloods. My little sister, Julianna whispered â€Å"Thank god your alive!† I was hugging my parents and my two sister. Rachel told me they hide when the Nazi army was inform by the other German   that i was a traitor so they come to my house to kill my family. They were inform about it and hide under ground. The Nazi bomb the house with a tanker and fortunately they were in side the cellar. The Nazi troops thought they were all dead. I survived in the war unfortunately; I was a handicap because the doctor has to cut my leg due to the severe damage of my leg because of the war. My life changes when I have 1 leg and it’s hard to think that I have to use wheel chair for the rest of my life. In my seven years in the army I realize so many things that sometimes life is unfair for the people who followed Adolf Hitler for the reason that the fuhrer who once a leader never stand back in his own people. He let the people suffered and then follows dead due to this ambition of taking the country and the order country just for his own self and his followers. I saw many things in my seven years in the army and it was horrifying and bloody. It seems that I didn’t take the opportunity to take stand what I believed. I just followed and silent all the years I was in the troops. To my troops were in great pain, they were crying even though they were men. They don’t want to die but they just followed what Hitler said to them. They take orders and they risk their lives to please what the fuhrer wants. It’s sad to think that they all died just because of a one person.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A person that it was considered as the most evil man in the world he wanted to have a perfect country but he created massive destruction and bloody war in each part of the world. He never thinks for his countrymen but just his self and his idea of a perfect country. I don’t have my family they died in the war I was left alone after the war. My Family and I migrate in the United States and live as a American citizen. We were just an ordinary people living in San Diego California. My father who takes care of my mother because of the traumatic experience. My father stop for a while teaching because no one can take care of my mother. He never talks about the Nazi nor Hitler. In my way of thinking my father doesnt want to   talk about the event because we had lots of pain and its time for the healing process and forget about it. He may never tells us but we can feel what he mean even with out saying anything. My mother cant speak due to the cut of her tongue by a Nazi soldier. They were prison in their house and the Nazi soldier thought that they cannot escape but my father told my mother and my two sister to go under the cellar. Fortunately before the tanker attack they were inside the cellar.   Ã‚  Ã‚  Ã‚   The Nazi though they were dead and after that they just heard people screaming and begging for help. My sister Rachel so everything that the Nazi troops killing and shooting people in head. They were shot to dead and sometimes like a deer they just shot in a long range. They were shouting â€Å"Hail Hitler! Hail to the fuhrer!† and shoot their guns to people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My sister was covering Juliannas ears so she cannot hear was going on out side. They were crying inside the cellar. My mother was traumatize and never speak that day. My sister Rachel was strong and brave so she was taking it in her self.   I’m pursuing what I really like and teaching children. I have been a teacher for quiet sometimes. After the war, I pursue my studies and plan for my life and for my family. Following my fathers footstep of being a teacher. I was a history teacher teaching grades school students, and hopefully i will get a masters degree in history teaching. I want to shared my experience to people that are   not aware to the story of world war 2. Giving them the idea how hard to struggle in that era and those who are heroes in that history. By sharing my life they will reflect how they were fortunate to live in a free world country. How it is difference in living Germany under Hitlers   era. How Hitler managed to conquer Germany by using military strategy. And discriminating the   other races except the Pure German races. How he kills all the civilians and sacrificing it with out any regrets or pity to the countrymen. Today, it is a peaceful environment no more massive killings and inequality even we have different cultures and raises. When I was I boy all I want is give change the better of my country but I was wrong of defending Hitler and joining his army. I thought in my mind that this man could change my poverty in Germany but I have felt the terror and horrifying things that in my mind until I die I will carry the experiences.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The people are killed because they are not the same as mine. Even my best friend Randy was in that inequality because he was a Jew. I never saw Randy after that tragic day. How is he or is he alive? One of the civilians told me a story that Randy was killed in the holocaust because he was trying to save his family. My heart was shattered because my best friends were all dead and Im still here in this earth facing the reality in life. In those seven years, I realized that in life we cannot predict what will happen to us. We will never know if tomorrow were still alive? The learning in this historical nightmare is to appreciate every individuals and life. We have to stand what we really believe if you know your right. In Hitler’s era, he ruled the people as military government and as for today there is a big difference in it. I have the freedom of choice and no one can tell me what is right or wrong believes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My Randy died because of the wrong perspective in races and religion of the army troops His family was killed in the holocaust because they were Jewish. The holocaust   is were Adolf Hitler put the Jewish Family and kills them inside the train. Those who survived told me that Randy was shot in the head because he tried to save his parents. His parents was in gas chambers and by using a poison gas they   were killed for about fifteen minutes.   I cannot do anything because i will be killed if i also help them. I was to scared to stand up what i have believed when i was a children. As that event i cant and scared for myself and for my family.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The discrimination of the Jewish cause lots of people dead in a instant. Because of Hitlers ambition to be all perfect the people also suffered and died. That Germany is for thee German people. Hitler brainwash the German telling that Jewish is poison in the country. He make believed that Germans are the highest and royalty in the country. This man was the evil man i ever known how he kills the people but not killing in his own hands. The blood shed was all over the country   and the massive   killing didnt stop but a lot of events in this black era had died in a horrifying death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When we left Germany we never regrets that we are no more in that country. I was pleased that my family and i left the country and start in Unites States. My sister, Rachel is in San Diego California High school and Julianna is in grade school. And Im working at the grade school down town. My life change because some of the horrifying when i was in the army was so humiliating for   me i was obeying the most evil man in the world way back in the world war two. He even concluded in the holocaust those who are homosexuals, Gypsies and even Communists that just want to express their rights. While in the united states the people gives ideas in their own ways. They can write their beliefs, shout out the road and protest all day want. In my times, they were killed by poison in the chamber or shot to death. But in the new country i was amazed that how people are expressive in their own rights. Having the right choice and choose what ever you want to say. Opportunity to speak wants in each in our minds and protecting the human life as well.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I reminiscing what happen then until today, and before i was a nightmare to my family and the people that lived in Germany in the World War II. I was more aware to the people around me. I respect the people even though they are not like German races. It doesnt matter what religion or culture or decision we have but the important is respecting every person.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In my family perspective like my father, he just wants to lived normal ordinary citizen and give my mothers attention. Because my mother cant speak no more. It so pity looking his wife like that while he is normal. My mothers eyes just have tears every time my father help him to eat. My mother was paralyzed due to the explosion when they hide in the cellar. She cannot speak nor move her feet. My sister and i knew that my fathers affection will help my mothers recovery and give a new start for my family and I.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was teaching children but i am a handicap using a wheel chair sometimes i just cant forgive Hitler and ask what he had done to me. I cannot walk like before all i want before is to   teach children and have an ordinary life. A life that was taken for me to the dark age of world war II. As for now, i just go with my own life and pursuit my goal. Teaching Children and have my degree in Education in history. I want to explore life and tell stories about the Dark Age of Hitlers reign in Germany. I am setting my mind that even though Im a handicap and has a dark memories i can still change young adults mind to appreciate their lives and know their rights as a human being. Teaching them that sometimes life is unpredictable and learned for the mistakes that we have than in the past. And Even like is so unfair we have to strive and fight for our lives.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My family and I were helping each other by everyday session what we feel and what happen   this past few days. We were bonding for giving affection to each other that telling each other that stand as a family a therapy for the souls to heal the wounded hearts. Give each other support in times of remembering the bad experiences that we had in the world war II. Protecting one another to cope in the tragic moment of the family. Its sad to see my family especially my mother cry every time she hear a gun shot in the Television. She was traumatize and we want her to realized that the war is over. We just hug her every time she feels she was in the stage of the Dark Age of Hitler.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My little sister Julianna just hug mother ever time my mother cries. She will say â€Å" Dont cry mama we here and were still alive. We will not stop loving you†. Then hug with tears my little sister. We know its hard to forget the horrific experience but were still trying to fight it how painful it is. We maybe faces the stage of recovering but the help of the new friends in the united states i think we can face and can heal the pain. Time could only tell when will my family and I can ever recover because the experiences are to scary to imagine.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One night i was dreaming my troops who died in the war they were crying for help and begging to save them. It shifted when i saw my two best friends Randy and Ryan under the tree near in my old house in hamburg Germany they we lying in the grass the surrounding were all black but i can see the tree that we always hanging out when we were a kid. They were not moving they just lying in the tree with their eyes closed. The background sound was the bombs,   shot of a gun and the stomping of feet. I was just looking but not moving in my place. Then one Russian was holding a big sword   he cut my one leg and hold my cut leg and just laughing loudly. I screamed with the pain i saw. Then Randy scream that he cannot move his body and he cannot breath. He was begging me to help him but i cant move my feet. I was in the ground sitting in with my blood. I was crying for help. Ryan was asking for help. He said â€Å"help us!Pls Help us!†. And i heard a plane coming to Ryans place and saw how the plane release a bomb through air and pointed in Ryan and Randys place and i shouted â€Å"No!†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My sister Rachel woke me up and saying that Im just dreaming. I was crying in her shoulder that i told what i dreamed. She said that i cannot forgive myself in what happen to my friends and troops. I was devastated that night that whole night i talk to my sister Rachel about what i feel. I was crying so hard that asking why did my friends died? I cannot except how a tragic event will haunt me every day in my life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I just when to church with my family praying for a piece of mind. We pray for the people that died in that dark age of Hitler. My little sister Julianna lit up a candle for the children that have died in the world war and the rest of the family pray for the peace of the soul who died while protecting their family.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After going to church, we went to the park for a picnic with the rest of the people who survived and left Germany. There was the a lot of family migrated after the down fall of Hitler. We were the survivors of the wars, In battlefield and in the holocaust. They were sharing their lives how they suffer   and how they did survived in Hitlers era. We were eating while we were talking about the great stories.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Their was a lady sharing her story and showing in her risk the number. The number of her risk show that she was a victim of the holocaust. How she was separated with his father and hiding in her mothers skirt. Children were taking away from their parents and killing them by poison gas. Because the friends of Hitler said that we kill the old adults but the younger ones must the first to be killed because they can be a hindrance someday in Hitlers plans. The Lady said she was escaped by the help of her mother she run for her life but never see her mother and her 3 siblings anymore.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A striking in my flesh how this lady lost her family and can talk about the death of her family. She maybe realized to be strong and be dependent to herself because she was left alone not like me, i lost my friends and troops but i have still have my family alive and even i dont have my other leg i still have my family to be there whenever i needed comfort.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Those people that was victims of the Dark era was sharing their experiences while we were eating together in the park. My family was happy that they were alive and sharing the moments. I was thinking that my family has an extension a large family for those who were victims of the Hitlers era. A large community for people who were victims and sharing their live to each other to healed each others heart.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I talk to my father and have a great idea. I told my father what if we build an organization for us to help people that is victims of discrimination and inequality. Those who was survived in the war and for the present those who were discriminated by other people. At first my father hesitated because we dont have enough money to organize a organization.   I told my father that the people will help and the citizen in the community will help also if we have a proper exposure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And he agree to it and I open the meeting to the people who was in the picnic. Telling them we can stand for it and help one another. I saw how they shared with out a doubt to one another and by it an organization can be build by starting for the victims of the Hitlers era. I saw my mother tears falls down with her cheeks that in my heart i knew that it is the start of a new beginning for the family and the victims. That my mother will regain her strength and faith to live in a new stage of her life. I told them that we can start a new life and by the stories we will tell them in schools how we lived in that era and to protect people in abuse and human rights. They were applauding me after i explained what i have planned for the future.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After that day, people we going to my house and sharing their lives how they treated when they were in world war II. And my father and my mother was the one listening to each stories. My father gives them advices and moral support. My mother is the one who touches them to realized that they were sympathize in their behalf. My two sister were giving for them and sometimes listen also stories about the victims.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We were sharing the lives in my school when i have a history classes that is related to the topic. Giving the children to see that they were fortunate to live with out dictatorship.   Sharing the lives of the victims changes the lives of my student. They were sympathizing the victims and giving their reaction and i can see in my students eyes that they can see clearly how the world war effect many lives in Germany. Their tears was falling when they heard that even children are killed just because of their culture and their religion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After a month, a blessing came into the victims lives. They were given a place for every memorabilia and pictures of their family to remind the people that in world war many lives was taken and shattered but some people that survived because a hero to give idea that a right to live and freedom to say what you want it to say.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My family and I was over whelm to see my student give a special   place to the victims and collect memorabilia to the victims and re-arranged it to the walls. Pictures of people who died in the war and most of them are also written names that every student put some personal prayer. When the grand opening of the New Hope Organization people in the neighborhood was attended the event. There was open eyes to them and give some donations for the victims of the war.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some give attention to talk to them every day to heal the survivor in this dark age. And some give their time attention and love to the victims of the war. I was over whelm what they did. My family was helping to the new organization and hopefully we can gathered all the victims of the war not in a certain neighborhood but each country that was victims of Hitlers era.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That night we went to bed and i had dream again. Ryan and Randy was wearing white clothes and smiling at me under the tree that was my friends and I hang out when we were little. They were waving at me and telling me thank you for the help. I said to them dont thank me i am just an ordinary person that just want to ask forgiveness to them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Randy said dont ask forgiveness because you didnt kill us but life is unpredictable we have to face and be courageous that we are dead. We have to have to sacrifice something to achieved a certain goal. They were telling me that i help the souls of the forgotten to see the light and to remember them as innocent who died in Hitlers era. After that my two best friends wave and disappeared.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I woke up and i saw the four corners of my room. I was happy that even   randy and the victims of the war appreciate how the the living victims were cope in the new environment and appreciating that they were heroes in every stories. They maybe death but in the history of Hitlers in human stand a new way of thinking that, we can stand in our own.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We have human rights and have the right to choose to be alive in this world. No one can ever take this and by together all the victims and those who are voluntary helping to heal the people can change a new world.   Changing the way of those who are not open in the historical dark era. And make a stand to people that Life is a right to live.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Adolf Hitler may killed many lives in Germany but again i stand for the victims who live and even they have dark experiences they will stand because of the people surrounds them. A lot was changed and my family gathers the pieces of a happy family i might dont have my other leg or my mother cannot talk for the rest of her life i know and she knows that a big changes when we left Germany and pick the pieces of each others life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The organization will always be in the side of the victims and the death of the innocents. I will be the one who will uplift this vision and became a reality. By the help of people who are willing and open minded in the event.   My father supported me to my goals and my vision. I Finish my degree and teaches college students in San Diego California. My two sister is studying in where i teach in high school. My mother cant talk but as i can see she cope in her trauma and helping in the victims by listening in their stories.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   BIBLIOGRAPHY J and Einsiedel, H., Cassell Military Stalingrad: Memories and Reassessments, Wieder,London, 2nd Edition, 2002.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     WalshS., Simon Schuster Stalingrad 1942 – 1943, London, 2000.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pimlott, J.Viking (Penguin), the Viking Atlas of World War II London, 1995   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Keegan, J. (Ed) Atlas of the Second World War   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Times Books / Guild Publishing, London, 1989   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jukes G., MacDonald Co Stalingrad: The Turning Point   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   London, 1968   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Good enough, S., Macdonald Co War Maps   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   London, 1982   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Laurence Rees Samuel West   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Nazis (chaos and consent)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   BBC World Wide, 2004

Extra Pulmonary Small Cell Carcinoma of Tongue

Extra Pulmonary Small Cell Carcinoma of Tongue

Marketing Plan for a New Sim Card

Marketing Plan for a New Sim Card This marketing plan is designed for the launch of a sim card that is inserted into the phone. The sim card will then save all the data onto the card and will allow taking the card out and placing inside computer/laptop. Then it will be able to make calls, text and download items onto the sim card via the computer. It would be perfect if the phone battery ran out and need to make an urgent call. Mobile phones have turned from being a luxury item to now being considered an essential to have. This is one of the main reasons why there is need of such a product that is placed in such reliant on market. In 2009 1.2billion mobile phones where sold worldwide and during the last quarter 340million units were sold which was a year over year increase by 8.3%. This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successful and profitable communication service. A careful evaluation of the weekly customer flow and communication schedule served as the foundation for this analysis and the following marketing plan. The product will be sell business to business but to gain more market share the direct user will be targeted. The product will be sold through various mobile companies like Samsung and dell. Vision:- The vision is to capture the market in U.K and after some years and gaining customer loyalty launch it around the globe also to position the product as user friendly and cheap. Competitive Advantage:- Product is offering a unique service which is very easy to avail and easy to use. Sim phone card have the ability to make calls as well as store data as much as 64 GB.This is a unique product no other product have offered this service before. Production:- Production process will be outsourced to the with Giesecke Devrient.One of the main producers of sim cards in the world is the company Giesecke Devrient they have 13 worldwide production locations Dulles, USA Mexico City, Mexico Sao Paolo, Brazil Johannesburg, South Africa Wembley, UK Munich, Germany Barcelona, Spain Moscow, Russia Istanbul, Turkey Cairo, Egypt Huangshi, China Singapore Knoxfield, Australia The company handles and creates any type of Sim card required for your phone. They start the process with art work design followed by the creation of the Sim card body i.e. size and shape. Once the Sim card is then created they will then package the product and send it to either ourselves or the company we are selling it To.The Company ensure that we ourselves are in complete control of the decision making, in the production of the sim card. One of the main factors we chose this company to work alongside is that they have locations spread across the globe and more importantly one situated in Wembley England. Current Market Situation:- The current situation of market can be predict from these tables that mobile phone usage is increasing day by day and there is a lot of scope in telecom industry. UK Mobile Operator Statistics and Market Share Five mobile network operators are indentified in the UK by  The Worldwide Directory of Mobile Network Operators 2008. The UK market consists of 4 geopolitical areas, namely England, Scotland, Wales and Northern Ireland. For mobile phone purposes, various islands also have their own operators, such as the Isle of Man (located in the Irish Sea between North West England and Ireland); and the Channel Islands, notably Jersey and Guernsey. At the end of 2007 the UK had some 73.1 million mobile subscribers, which represented 9 percent of the  European mobile subscriber market. IE Market Research Corp.  in its  United Kingdom Mobile Operator Forecast reported that the overall subscriber base in UK is still increasing, and the number of total subscribers will change from our projected 75.9 million in 2008 to 78.0 million in 2010, with wireless penetration expected to reach 126.0% in 2010. The five primary operators are  3 UK,  Orange,  T-Mobile,  Telefonica O2  and Vodafone. In addition there are a number of  Mobile Virtual Network Operators (MVNO), the  MVNO Directory  claims there are some 41 organizations active in the sector. These range from conventional MVNOs through to resellers, and include well-known names such as  Virgin Mobile  and  Tesco.   Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 Vodafone  currently (1Q 2008) has the largest UK market share with 25.4% of the market.  Vodafone watch  provides an intimate snapshot of Vodafone, with SWOT, political analysis, market share, activities, communication opportunities, threats, political factors, company background and structure, management, revenue, market segmentation, market research on its peers, with a focus on Vodafone UK, its market share, and resumes of the Vodafone annual reports all presented in one handy monthly newsletter format! Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 Telefonicas O2  is a vibrant No. 2 in the market, only losing the the lead position in 3Q 2007. O2 is part of the Telefonica Group, and a new report -  The Telefonica Report 2008: Strategy and Outlook 2008-11   provides timely analysis and insight into Telefonica short- to medium-term strategy, incorporating a SWOT-type review. From Telefonica future strategy perspective, the report covers the four-year period from 2008 to 2011. Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 T-Mobile  takes third place in this highly competitive market. To learn more about T-Mobile, and its home market,  (The German Telecommunications Report 2008)  has been researched at source and features latest-available data covering all headline indicators; 5-year industry forecasts through end-2012; company rankings and competitive landscapes covering leading multinational handset manufacturers and equipment vendors, domestic fixed-line and mobile operators, and analysis of latest industry news, trends and regulatory developments. This shows that the 3 is the most growing mobile service company. SWOT analysis:- Strengths In a market which is increasing in customers Technology has risen, in 1995 0.4% of the population used the internet and technology and from September 2010 a total of 28.8% of the worlds population are technology users. http://www.internetworldstats.com/emarketing.htm Very unique and there is no other item that can do this Great for business men/women that travel a lot Heading into a market where new technology is being produced every month Apple are fetching out a iphone 3G and google are fetching out the new Nexus S http://www.google.co.uk/nexus/ http://www.apple.com/uk/iphone/compare-iphones/ Weaknesses In a very competitive market Will have to wait for new forms of phones a0nd laptops out for it to work Opportunities We are able to widen our product onto other phone companys We are able to advance our product if it is successful at the beginning Threats Potentially new technology could provide a better service than our product Future financial crisis could mean the pricing of the product could move up and down drastically PEST Analysis:- Political new government put in place could affect the price of the of items such as mobiles Economic With the current economic crisis that has occurred it has had a major effect on the price of products. This could make the pricing on the product very difficult. Potential items in the market could make pricing very difficult Consumer spending, less disposable income Social Behaviour towards our product Can everyone afford it Fits well with work and leisure times Technological Our product is in a very competitive technological market i.esim cards, USB and mobiles Will be sold separate from the phone and will be sold in Phone shops such as Phones 4 u. To increase the range of where we sell the product we will also sell it in computer stores alongside mobiles phones. The internet is also an aspect in which we will sell the product. Branding and Labeling:- The product will be branded as cheap and the name will be easy sim card and it will be label as go easy do easy Pricing strategy http://marketingteacher.com/lesson-store/lesson-pricing.html Price Skimming- Charge a high price because you product a substantial competitive advantage. However, the advantage is not sustainable. The high price tends to attract new competitors into the market, and the price inevitably falls due to increased supply. Manufacturers of digital watches used a skimming approach in the 1970s. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented. Product Bundle pricing:- Here sellers combine several products in the same package. This also serves to move old stock. Videos and CDs are often sold using the bundle approach. Nokia n96 has memory card storage of 32 GB largest for phone (hold 7000 songs) Average price for 32 GB Kingston USB range between  £25 to  £150 for quality Average selling price:  £30 Boston matrix http://marketingteacher.com/lesson-store/lesson-boston-matrix.html We are a problem child because: These are products with a low share of a high growth market. They consume resources and generate little in return. They absorb most money as you attempt to increase market share. Hopefully become a star once we make a profit. The integrated production process starts with the artwork design, which is followed by the manufacturing of the card bodies, chip embedding, personalization, and the packaging and mailing of the cards. With GDs total fulfilment services, we handle the complete SIM supply chain on behalf of the network operator, i.e. every step from the transfer of the operators purchase order data to production to delivery. This process also covers GDs implementation of the most original packaging variations, e.g. a combination of mobile phone plus marketing material plus voucher plus SIM card plus CD-ROM or such. This can also encompass conducting an inspection of the goods received as additional packaging components. Delivery can be made either directly to final customers or to stores. Network operators can access inventory information as well as order status online from GD. They can also completely integrate GDs total fulfilment services into the network operators existing materials management system. Promotion:- To promote our product and to penetrate the market we will advertise it with different ways. For first 6 month magazine and newspaper, if we make a profit then look to then advertise on TV.Increase awareness in 70% of target market within 3months time period Enhance perception of superiority within 3 months time period. This is how the budget will be allocated to various fields to advertise. Advertising Objectives To position product as user friendly. To strengthen image of product in consumers mind. To create continuity within campaign. To differentiate product by our competitors. Advertising will be done by various ways some of those are below Print layouts and copy Radio scripts Television storyboards Theme lines, art, package designs, illustrations, and so on Brochure or catalog layouts Outdoor board designs Advertising specialties Sales promotion ideas Internet ads Market Segmentations:- Market will be segmented into 6 different groups Group 1: Group 2:    Age 25-45 Age 35-55 Sex Male Sex Female Income  £50,000  £100,000 Income  £75,000- £150,000 Education College Graduate Education Associates Race All Race Caucasian Social Class Upper Class Social Class Upper-class Family Size 3-4 Family Size 4-5    Geographical: Geographical: Group 3: Group 4: Age 25-55 Age 35-55 Sex Female Sex Female Income  £75,000  £170,000 Income  £15000  £25000 Education College Graduate Education Some College Race All Race All Social Class Upper Class Social Class Middle Class Family Size 2-3 Family Size 4-5    Geographical: Geographical: Product User: 1st Time Buyer Product User: Loyal to Brand Lifestyle: The Good Life Lifestyle: Soccer Mom Group 5: Group 6:    Age 45-65 Age 35-55 Sex Male Sex Both Income £50,000  £100,000 Income  £75,000  £150,000 Education Some Graduate School Education Associate Race Caucasian Race African American Social Class Middle Class Social Class Upper Class Family Size 3-4 Family Size 4-5 Target Market:- Target market will be the people aged 25-45 and middle and upper class of society more business orientated people, who travel a lot and will need constant communication access.